The Harris campaign is ramping up its efforts to reach Latino voters in key battleground states as National Hispanic Heritage Month begins. This includes investments in Spanish-language radio ads, organizing around sports events, and surrogates attending high-profile events. The campaign is also planning to host events for Mexican Independence Day and devote $3 million to Spanish-language radio ads from September 15 to October 15.
Vice President Kamala Harris and other Democratic leaders will address Latino voters in swing states, highlighting Harris’ work on border issues and combating cartels. The campaign is focusing on reaching undecided Latino voters who may be persuaded by Trump’s economic message, and is leveraging trusted messengers within Latino communities to combat misinformation and disinformation.
Recent polling shows that Harris is favored by Latino voters in Spanish-speaking and bilingual households, with nearly 60% saying they would vote for her compared to 32% for Trump. In English-dominant households, 51% support Harris versus 38% for Trump. The campaign is working to mobilize these Latino voters and emphasize the importance of their votes in deciding this election and defeating Trump’s anti-Latino agenda.
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