Alaska Airlines has announced significant updates to its loyalty program, affecting travelers who frequently fly with the airline. The changes include a shift from a miles-based system to a revenue-based system, where passengers will earn points based on the amount spent on tickets rather than the distance traveled.
Under the new program, passengers will earn 5 points for every dollar spent on airfare, with elite members earning even more points. This change is meant to reward passengers who spend more on higher-priced tickets, rather than those who accumulate miles through frequent travel.
In addition, Alaska Airlines will be introducing new elite status tiers, including a new top tier called MVP Gold 100K. This tier will require passengers to spend at least $30,000 annually and fly at least 90,000 miles. The airline is also simplifying its baggage policy, offering one free checked bag for all elite members.
The changes to the loyalty program are set to take effect on January 1, 2022, giving passengers time to adjust to the new system. Alaska Airlines assures customers that their existing miles will be converted to points at a fair rate, and that there will be opportunities to earn bonus points and benefits through promotions.
Overall, these changes are designed to make the loyalty program more rewarding for passengers who spend more on tickets, while also simplifying the program and making it easier to understand. Travelers who frequently fly with Alaska Airlines should take note of these updates and adjust their travel plans accordingly to maximize their benefits under the new program.
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