In 2024, the internet was abuzz with a variety of trends and memes that captured the attention of users. Memes, which now encompass viral internet phenomena and slang terms like “rizz” and “skibidi,” require a deep understanding of internet history to appreciate. Trends like the rise of “underconsumption core” on TikTok encouraged people to reject unnecessary microtrends and focus on what truly brings them joy. Content creator Anthony Po organized a Timothée Chalamet lookalike contest that gained widespread popularity, leading to similar contests for other celebrities. Artificial intelligence-generated art, known as “AI slop,” flooded social media feeds with bizarre and nonsensical imagery, sparking confusion and amusement among users.
The year also saw the return of diss tracks in hip-hop culture, with rappers Drake and Kendrick Lamar engaging in a public feud. The term “brain rot” was named word of the year by Oxford University Press, referring to the mental deterioration caused by excessive consumption of trivial or unchallenging online content. Memorable moments included Charli XCX’s album “Brat” taking over the music scene, the Xodus of users from Twitter after Elon Musk’s ownership, and the Olympics captivating audiences worldwide. A standout meme, “hawk tuah,” gained popularity after a viral interview, propelling its creator to overnight stardom and sparking a trademark battle.2024 was a year marked by digital culture, viral trends, and the intersection of pop culture with online phenomena.
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