During the holiday season, TikTok users are increasingly turning to the platform for gift ideas and collectibles, utilizing both TikTok Shop and live streams for virtual personal shopping services. Full-time virtual shoppers spend hours in discount stores searching for hard-to-find items requested by viewers who reserve them in the comments and pay for the item, a finder’s fee, and shipping. These shoppers make up to $700 a day, with online retail sales expected to exceed $6 trillion this year. The hashtag “personal shopper” has over 300,000 videos on TikTok, indicating a growing trend. These services cater to a variety of customers, including those with disabilities, social anxiety, or busy schedules. Some creators have expanded their content beyond shopping, offering styling tips and fashion advice. The convenience of virtual shopping appeals to consumers who may not have time to shop in person, like mental health worker Gerard Bautista, who has purchased over a hundred items from a virtual shopper due to his demanding work schedule. For virtual shoppers like Rita Colon and Dominick Palguta, the fulfillment of helping customers find what they need is a rewarding aspect of their job, especially when they learn about the personal struggles their customers face. Overall, the trend of virtual personal shopping on TikTok is growing in popularity as it offers convenience and accessibility to a wide range of consumers.
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TikTok Live Boosts Earnings for Personal Shoppers
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