Travel Weekly reports that Global Travel Collection has ambitious goals for integrating Nicer’s technology.

Global Travel Collection is taking a step towards the rollout of host agency Nicer’s technology platform by strengthening ties between Nicer and In the Know Experiences. Nicer CEO Ragan Stone has been named senior vice president of In the Know Experiences to lead the integration of Nicer’s technology into In the Know. This move comes after a joint venture was formed between Nicer and In the Know Experiences a few months ago. Once the integration project is completed in the first quarter, Global Travel Collection plans to start deploying Nicer’s platform to other agencies interested.

The Nicer platform features AI capabilities and aims to enhance advisor efficiency. Global Travel Collection CEO Angie Licea wants to make Nicer’s platform available to the “progressive advisor,” emphasizing that this mindset is not related to age but rather a forward-thinking approach to business. While traditional advisors currently dominate the workforce, Licea believes that tech-savvy entrants will shape the future of the industry.

Licea expressed excitement about having Stone on her team, highlighting the opportunities for growth that his expertise brings. She emphasized the importance of supporting both traditional and tech-savvy advisors within the agency community, with Nicer’s technology offering an option rather than a requirement for GTC advisors. Overall, Global Travel Collection aims to ensure that its advisors have access to a cohesive and advanced selling environment that reflects the evolving landscape of the travel industry.

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