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As technology advances, distinguishing between genuine AI and marketing tactics becomes increasingly challenging • West Virginia Watch


Jehangir Amjad, a technology executive and computer science lecturer at Stanford University, poses a thought-provoking question to his students – was the 1969 moon landing a product of artificial intelligence? His exploration of AI history suggests that the algorithms used in the moon landing are precursors to today’s advanced AI technologies. However, the definition of AI remains elusive, making it challenging for consumers and the tech industry to distinguish between genuine AI and marketing hype.

Swapnil Shinde, CEO of Zeni, has observed an increase in companies claiming to be “AI-powered” despite only using AI in a minor part of their product. Theresa Fesinstine, founder of peoplepower.ai, educates companies about AI to help them navigate the technology landscape and avoid falling into the trap of purchasing AI tools without a clear implementation strategy.

While AI technologies promise innovative solutions, they have limitations that technologists warn against. Ed Watal, founder of Intellibus, cautions against “AI washing” where companies over-promise and over-market the capabilities of AI. While AI excels at tasks like pattern recognition and data sorting, it still relies on humans for original, creative output. As the hype around AI continues to grow, Amjad believes that tempering expectations and understanding the technology’s limitations will be crucial in navigating the evolving AI landscape.

Amjad’s company, Ikigai, aims to stand out amid the AI hype cycle by delivering practical applications of AI technology. While the excitement around AI is real, it is essential to balance enthusiasm with a realistic understanding of what AI can and cannot achieve. Only time will tell if AI lives up to its promise or if it falls victim to the same overhyped fate as previous technologies like Web3 and cloud computing.

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Photo credit westvirginiawatch.com

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