Gwyneth Paltrow has expressed support for Meghan Markle’s lifestyle venture in a recent Vanity Fair cover story. Paltrow, founder of Goop, commended the Duchess of Sussex for exploring new endeavors with her As Ever lifestyle brand and Netflix show. Despite criticism from critics, Paltrow chose to focus on empowering other women rather than seeing them as competition. She recounted her mother’s advice to view women as friends, not foes, and emphasized the importance of supporting each other.
Markle, who had trademark issues with her original brand name, American Riviera Orchard, rebranded to As Ever to showcase her love for cooking, crafting, and gardening. The response to her new brand was met with backlash and opposition from other companies, including Harry & David. However, Markle remains determined to share her passion with her audience, marking a significant shift since shutting down her blog, The Tig, after starting a relationship with Prince Harry.
Paltrow, a powerhouse in the lifestyle brand industry, reflected on the challenges faced by Goop despite its success. She mentioned a recent reorganization and layoffs to streamline the business, emphasizing the importance of focusing and adapting to ensure growth. Paltrow’s unwavering commitment to her brand and support for other women in the industry serves as an inspiration for those navigating similar challenges. While not personally acquainted with Meghan and Harry, Paltrow’s gesture of offering a pie to the royal couple indicates her willingness to extend a friendly hand despite geographical proximity.
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