Television has undergone significant evolution since its inception, with the current shift towards internet-delivered television marking a major milestone in its history. Andrew King, GM and Product Lead CTV at TripleLift, highlights the convergence of traditional television with digital technology, emphasizing the importance of creativity in digital advertising.
With the rise of streaming platforms, content creators now have more freedom and distributors are on the hunt for new content. The future of television is poised to be more data-driven, with a focus on personalized, interactive experiences while respecting viewer privacy.
King predicts that television will become more interactive, personalized, and innovative in terms of advertising formats. The ability to drive measurable business results through outcome-based measurement will be crucial in this new era of television.
The organizations that succeed will be those that strike a balance between creative impact and technological precision, delivering compelling stories while respecting viewer experiences. Bridging the gap between quality creative, advanced technology, and consumer-friendly ad experiences will be key to navigating the future of television.
As television enters its next century, the potential for innovation and revolution in advertising and content delivery is endless. The best is yet to come for advertisers, publishers, and viewers in this new era of television.
Source
Photo credit www.moreaboutadvertising.com
The Future of Television: How Andrew King is Bridging Creativity and Technology
