Press Release: Cactus Jack Launches Groundbreaking Collaboration with FC Barcelona
In a groundbreaking move, Travis Scott’s Cactus Jack brand is set to feature as FC Barcelona’s front-of-shirt sponsor, joining the ranks of global icons like Rosalía, The Rolling Stones, and Coldplay. This exciting collaboration coincides with the release of the home shirt and a new lifestyle collection designed to enhance the matchday experience.
The latest capsule collection combines Scott’s distinctive aesthetic with casual football wear, showcasing oversized hoodies, graphic tees, shorts, and jackets in earthy tones and dystopian themes that resonate with the Cactus Jack visual universe. Complementing the apparel are retro-style footballs, caps, and scarves, reimagining football merchandise in an innovative way.
In addition to the clothing line, this partnership forms part of a broader campaign with Spotify, culminating in an exclusive Travis Scott performance in Barcelona on May 10. The private concert will be held at a secret location and is open only to fans selected through Spotify, reflecting the intimate and immersive nature of this collaboration.
As the football world focuses on El Clásico, the iconic front of Barça’s shirt will serve as a platform for one of rap’s most influential figures. This partnership signifies a cultural transformation, blurring the lines between sports and streetwear, and paving the way for future collaborations that rethink the intersection of music and football.
The Barcelona x Cactus Jack lifestyle range will be available for purchase through Travis Scott’s online store and at the Barça Club Store at Spotify Camp Nou, allowing fans to engage with this unique blend of sports and fashion.
For a deeper dive into the collection, visit Travis Scott’s online store and experience the intersection of football and cultural innovation.
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Photo credit www.versus.uk.com
